June 21, 2008

You don't want your sexy Ann Summers show to turn up late do you?  Help is at hand because SEAT is helping the UK’s largest lingerie & adult goods chain source cars and drive up sales by supplying stylish, sexy motors to its growing band of female Party Planners.

The hot-blooded Spanish motors are proving just the job for Ann Summers’ staff as they travel the length and breadth of the country, arranging fun-packed, adult-themed evenings for females only.

The Ann Summers fleet includes around 20 hot SEAT Ibiza and Leon models, alongside a range of vehicles from a variety of other manufacturers.  According to the firm’s Transport Manager Mick O’Neill, the Latin powerhouses are proving the most popular.

He said: ‘The Party Planners love the SEAT Ibiza, it’s really doing the job for us and we’re very happy with the cars.’

Ann Summers’ staff begin by piloting luxuriously-equipped 1.4-litre Stylance Ibizas, while top-performing Party Planners get the chance to upgrade their cars to potent SEAT Leon 2.0-litre TDI Stylance models.

The deal has been brokered by Coventry-based Listers Group.  The firm’s group fleet manager Richard Hollingworth said: ‘The opportunity to deal with Ann Summers has been ideal for us.  SEAT’s range of cars is proving really popular with the Party Planners and we hope they will continue to select the brand in the future.’

SEAT UK Head of Business Sales Andy Webb said: ‘Ann Summers might raise a few eyebrows for some unenlightened people, but its Party Planners are part of a professional sales team which needs stylish, reliable, exciting transport just like anyone else and we are delighted to be included on the fleet list.

‘The popularity of the Ibiza, in particular, among Ann Summers’ Party Planners is a great sign ahead of the arrival of the all-new Ibiza five-door next month.’

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