April 28, 2009

Vodafone and Mobil 1 have teamed up to offer armchair Grand Prix drivers the chance to compare their skills to world champion Lewis Hamilton with an interactive online game designed to test all elements required to become a top formula one race driver.

F1 king Lewis Hamilton is the first to have played the game and he's set a 10,147 points score to take pole on the leaderboard. Vodafone McLaren Mercedes and Mobil 1, have combined their racing knowledge and technical expertise  to create the game. Free to join at www.mobil-1.co.uk, the game features four key challenges to provide an all-encompassing test for anyone who thinks they can overtake Lewis Hamilton.

Participants will have the opportunity to meet Lewis on the eve of the British GP at Silverstone (Saturday 20th June).  The gamer that is at the front of the grid as race day dawns will be awarded an exclusive trophy containing Mobil 1 oil from the actual Vodafone McLaren Mercedes MP4-23 car that helped Lewis Hamilton secure fifth place at the Brazilian GP and win the 2008 World Championship.

The game is broken down into four tests covering a wide range of skills essential for Grand Prix Racing driving.  The disciplines are: Technical knowledge, which tests users’ knowledge of a Mercedes-Benz engine; Memory, which challenges competitors to recall race tracks from around the world; Reactions, where the hopeful racers drive a Vodafone McLaren Mercedes off the grid when the lights go green; and of course a Driving Challenge where players get to drive the Vodafone McLaren Mercedes MP4-24 on Lewis Hamilton’s Mobil 1 Supercircuit – a selection of Lewis’ favourite corners from around the world.
Once completed, users receive an overall score and ranking split according to region, group and against all other entrants.  To add that extra challenge the game is available on Facebook through a downloadable application so you can challenge friends and family, but everyone can see your score!

Lewis Hamilton commented: “Formula One is a sport that demands high performance from its drivers through the ultimate mental and physical tests. It is only by collaborating with partners such as Mobil 1 that we can deliver peak performance on the track, race after race.”

ExxonMobil spokesperson, Otto Nijdam added: “Formula One is the ultimate testing ground for the driver, the car and the lubricant.  ExxonMobil’s technology partnership with Vodafone McLaren Mercedes is now entering its fifteenth year so to mark this we wanted to give fans the chance to experience a taste of the level of performance needed to be a success at the very top.”

Lewis Hamilton has set the standard ,now are you up to the challenge?

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